I find that only colgate total provides an alla over clean feel and lasting fresh smell. After using many different kinds of toothpaste I always find myself coming back to colgate total. My whole mouth feels fresh for hours longer then it does with other toothpastes and my breath smells fresh between brushing. I also love the new tube shape. Makes it easier for squeezing out onto the brush and keep the top clean.
I’ve always used colgate since I was a little child, I have had no reason to change brands at all.