Colgate is a very good brand and has a very reputated name in the market for a decade . I also used this product for about a month, and the results this product shows is just amazing . It is always upto the mark, colgate has never compromised in the built up quality and material. The product is a bit costly but is totally worth it. After using this your mouth feels fresh and healthy. Although I have used many other products but no other product take care of my teeths like colgate did. Just brush your teeth with colgate twice a day and no need to worry about your teeths any more . The best part is the flavour of the paste it is very minty and gives a very after cool effect and keeps your mouth fresh all the day. There are many advantages of it - it fight germs, it prevents tartar. and reduces bad breath etc . At last it is a great product which must be used by everyone.