I have been using Colgate Visible white since several years now. I initially bought it because of its claim to whiten your teeth. Although it does not have a magical effect as such, but it does whiten teeth to a small extent. I have switched to other whitening toothpaste like Himalaya and Close up, but I have always come back to this one.
The best part is that it leaves your mouth fresher and also eliminates bad breath! I recommend this product highly!