Due to some reason, I wanted to have a taste of this toothpaste. When I first started using it, I felt that there was something different in it. I felt that it had a slight edge over the other brand of paste that I used. After using it for around 20 days, I could feel that my tooth were whiter than before. Another thing is that, my daughter liked it for its flavor. Though I do not have any tooth problem, I decided to use it regularly. Now it is our family toothpaste. It is not available in all general grocery shop since its price is little bit high.