Colgate it has a became big brand in today. The taste of the colgate become common in all their toothpaste. . Colgate is a good brand and very common many people use colgate toothpaste by seeing their too much advertisement on television . Colgate is not good taste and did not gave any result which is seen in their advertisement on television . Colgate is below our exceptation . If colgate not improve their condition then colgate is no more compete other toothpaste company in this competitive world.