Like any other common person, I saw the add and went on buying this product not knowing I would end up having dental problems.
I used this product for around 20 days after which I started feeling a little pain in my molars on the lower jaw( in Hindi dad) . Soon the pain spread to front incisors. The pain was not in my jaw or gums but it was in my teeth. Whether I use to drink some cold or hot stuff or while biting or chewing a large bite.
I consulted a doctor nearby and then she told me that this particular toothpaste contains a lot of chemical to whiten up the teeth but not everybody can handle such high amount of chemical.
So I would just suggest you all to consider the risk of using this particular toothpaste as you might not have the proper gums that can bear such amount of chemicals. If you really want to use Colgate, you can use the normal one but not this one as it is not good at all.
Also I would say I used this product for almost 20+ days, couldnt tell if my teeth turned whiter or not from before I started using this product. Its heavy advertisement and nothing else.