Cleansing effect well its the work of the brush you use daily it just act as the lubricant in your mouth
flavor is mint like . chilling effect as all does.
and one thing I am here to mention if you want to whiten your teeth then go to the dentist because any toothpaste cant do this for you . they just market it with fancy adds. nothing else you are gonna get from this toothpaste .
oral health impact is just so so .
overall benefits is nothing just regular tooth paste