Colgate is a well known brand in INDIA and for many its their childhood toothpaste, even some people used to call any toothpaste as Colgate. for day to day use Colgate is good toothpaste but when it comes to teeth whitening it doesn’t works well.
I used Colgate Visible White for teeth whitening and for shine and they claim that your teeth will be 1 shade whiter in one week.but that doesn’t happen.even after the whole tube emptied. this was not expected from Colgate. and it comes for the price of a regular toothpaste at half the quantity. and do not taste good ( I know taste nothing to do with how it works but it feels good if it tastes good)