I use Colgate tooth paste from my childhood. My grandmother recommend Colgate to me at my childhood i.e.4 years from that period I use colgate toothpaste. It protects and fights agsinsy cavity, plague etc., Now new imoroved colgate has Calci-Lock orotection. Calci- Lock protection helps to lock calcium in teeth and keeps them protected from cavities. It fights against germs, it gives cleaner anf whiter teeth, it gives fresher breeth, it protect and give healthy gums. I recommend my kids also to use Colgate products, they also used and satisfied. Thank you COLGATE be a part of our family.