Colgate is a renowned brand in INDIA and I am using Colgate zig zag for a long time and really satisfied by the result. there are many other brands too and tried various but Colgate wins here because of Quality, Design, Color, Price, durability(It is recommend to change Toothbrush after 4 Months) quality of the bristles are soft, grip of brush is very good its like rubber, comes with tongue cleaner, affordable price and various colors are available the new Black one looks good and works well.it will make your morning really fresh.