In my opinion the deciding factor is either your mom or the TV add or may be what the neighbourhood amit or moni is drinking.As far as am concern I prefered complan in my childhood and even continuing with the same drink ( see my brand loyalty ). Anyway, complan is just not about a complete planned food but it has got a very good taste and the feasibility to use it even with water. I am quite sure that none of the drink available in market can be taken with nothing but milk. Complan...needs just a cup of warm water and depending on your diet number of spoons and the drink is ready.Even you can drink it without sugar..amazing. So as far as I see..the drink is utmost suitable for a lazy guy like me who can not take the pain of waking up early in the morning for the milkman..then boiling it up..and all that stuff...Complan is an Easy Complete Planned food and above all it does taste good.