Right from the launch, Swift is well accepted in the Indian car market. Its design was new and youth ful which attracted the customers. Spacious interiors, silent engine, smooth gears made the car more popular. Right from the beginning, Maruti enjoyed profit on the product and they never offered any discounts on Swift. Later diesel model and three box Swift desire were launched with great success.
After maruti 800, Swift held the position of a bread winner for Maruti. Even after the introduction of so many models from other companies in this segment, Swift rules supreme. It offers value for money, comfort in travel and it is an enduring company on Indian roads.