Croma LED TVs are another chinese re-branded TVs like micromax, VU, Vise.Earlier croma stores were distrbutor of VU brand for many years, Nowthey launch own brand-made from china, branded as croma.It’s budget TV brand specially designed for middle and lower middle class consumers.Quality is average, don’t expect premium features or excellent vedio/sound quality.Average life of an LED TV will is around 5 years.that’s by my personal opinion is you other brands tv like samsung, sony, apple.