I am using morning bathing time and at night before bed. After washing my face, I take a piece of cotton and wet soak it in dabur gulab jal and then gently rub the cotton on my face, focusing more on the areas. It rose fragrance too much. I can immediately see results when I use it. That is very good for your skin. This is especially to beauties with combination to dry skin. This is really good, I had been using this product from past 2 year and its quality had not been altered. Early morning pleistocene with my face pack my skin feels great.