This is very good herbal tooth paste.it silently takes care of teeth n gums and will keep you healthy. Ibfeel in last 1 yr its quality is better may be due to competition with Dantkanti.hope Dabur will keep improving its quality at good price. It has distinct taste and some may not like.it works well for gums too.when I used colgate I had seen gum bleeding.dabur red had solved all my teeth problems.thanks