I buy this product becouse it is ayurvedic and I am using this product from two years.Dabur is a indian company and it provides good ayurvedic products which I liked the most.It really is very good to fights with germs.I really feel fresh after doing the brush.my whole family is using this product.it prevents from bad breath.the alternate product which I was used was closeup.but now I am using this becouse I like dabur Red toothpaste.you shoul buy this product if you want to use a good ayurvedic toothpaste