Dabur red toothpaste is totally based on ayurvedic and scientific collaboration to make teeth healthier, clean and improving breath. The ingredients of the paste like laung , pudina and tomar makes teeth nd gums stronger as well as it gives freshness to your breath for such a long period , it tastes littlebit sizzling than the other toothpastes which are totally chemical based, but as we see its benifitial effects to our teeth that are to higher than the other toothpastes, the colour of the product is not pure red its like mixture of brown nd red I dont know the exact what it called but its quite nice, I personally use this from a long time and I have seen the diffrence in my teeth health which is too satisfactory, and the price of the product is also on a bit cheap from the others. Overall its a good product to use