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Quotes are one of the earliest types of testimonial ( and one of the easiest to acquire) . First appearing in newspapers, quotes are now commonplace on product pages. They serve the purpose of instilling visitors with the confidence that the purchase they’re thinking of making is a good decision.
Poo~ Pourri uses a slider on its homepage to feature their testimonials:
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Adding additional features like a slider—or in Poo~ Pourri’s case, a slider with a “star” rating—gives readers more to engage with and legitimizes the testimonials further.
ii. Quotes With a Hero Image
Quotes, while being easy to gather, are also easy to fabricate. Companies know this. And it’s exactly why many add hero images to their testimonials.
Pictures legitimize the testimonial further and in many cases, increase conversions manyfold.
In fact, When 161 Driving Academy replaced their stock hero images with pictures of real people, they increased their conversion rate by 161% .