For quite sometime I have been unable to understand the message behind massive advt campaign that displayed a (semi-)famous face (or was it a body?) and ’tom tommed’ the reach and circulation. This campaign was run in 2002-03.
The advertisement did send the message across to some section of the sensible community that this ’news paper’ has its eye’s on volume rather than quality of reporting.
I could state with authenticity that the more often than not the reports are inaccurate and that the words and sentences are needlessly introduced to cater to satisfy mean tastes. The media folks themselves give a new twist to the story; manipulate readers attention. Unwarranted and unnecessary. This happened on two occasions to friends and relatives of mine. It continues, now.....the Balakrishna episode, for example.
It will continue, unabated. unclean....adulterated and mean.
The sunny side of this news paper, though, is the classifieds. If one is looking for some quality info, please look elsewhere.
Not that the other medis (TOI and the other folks) are sterilized lot! They are....should I say ’’lesser evil’’.
Compare DC Price to the taste that it caters to.....me think, AP is paying quite a high price for a SPAM equivalent! What is DC trying to achieve?!