Just branded as Dental Cream made by Himalaya Drug, packed in a rather sober carton box, this came as an unexpected surprise. Especially since most other companies label any form of toothpaste as A Proprietory Ayurvedic Formulation to get revenue concessions or evade taxes, and cheat on the consumers sentiments about Ayurveda, this dental cream authentically contains the age-old dental preparations, without the bitter-sour tastes. A really real Natural toothpaste with well-balanced ingredients to fight any and every dental problems you might have heard of. Thanks to Ayurveda & Himalaya Drug Ltd, who had been bringing world class ayurvedic products in the market. Good feeling to start your day with the natural goodness of babhul, neem, tulsi & other extracts. Results visible from the very next day, no plaque formation & good after-taste, doesnt leave mouth dry & gasping. The astringent/mouth-wash effect also perfect, though is a bit less stronger, you might need to keep it applied for more time inside your mouth to work well. Give a try, honestly, you will switch your brand to this one!