Dominos have come with a series of advertisements with good actors like Paresh Rawal and Anupam Kher very recently, both with the same concept of 30 min or free. Dominoes call themselves as delivery experts and no doubt 30 min is the least time for delivery as compared their competitors who offer 39 min of delivery time. But what about the quality and taste - the ad does not talk much about it. You can get a pizza for 30 min alright, but what if it tastes horrible???
If the taste and quality of pizzas are compared I am sure Pizza Hut would be number one by most of the judges. Dominos advertisement should stress more on quality aspect too. The Paresh Rawal ad talks about double crust pizza - I dont think many would go for it as the toppings is something which matters to the regular pizza eaters - unfortunately none of the pizza ads talk about some unique toppings even though they offer some.
I feel the dominos ad could create more impact if they stress on 30 min delivery along with innumerable of toppings available with not much of the extra cost!!!!!!!!