Dove maintains excellent moisturizing ability and it fits perfectly to my skin.In winters my skin gets very dry after a shower and it was really bothering me for a very long time when a friend of mine suggested dove.A week after applying it daily I felt the difference my skin has never been this soft and my friends can also see the difference.I tried a bunch of other creams but it did not meet my requirements and the solution was not permanent.Dove is an expensive cream but believe me it is worth it.Would suggest everyone to use it.