Fragrance- similar to other dove products
my experience- I used this shampoo couple a months ago but I switched to tresseme keratin smooth shampoo(because in this shampoo contains loads of chemical). first, this shampoo is very runny type which is a positive side for me .when I applied this shampoo my hair looks so much bouncy and healthy but lasts for 1day thats why I shifted to tresseme keratin smooth .
if you want long lasting shine and bouncy hair then go with tresemme keratin smooth shampoo
if you dont need or dont care about chemical then this shampoo will good for you