This shampoo is one of the worst shampoos I have ever used in the league of Dove. Does not justify what it claims. Texture of this shampoo is white thick creamy and it does have a good fragrance but does not repair hair at all. It will leave your hair too oily if you have thin hair. It contains too many chemicals and does nothing for dry and frizziness. I would recommend go for new bblunt born again shampoo instead. Hope it helps you.