I have been using this shampoo from 5 to 6 years. such a awesome fragrance it has that I get mesmerized by my own hair smell. I just love the fragrance and feel of my hair after shampoo. Love is in the hair. Hairs become so soft, stylish, lustrous, beautiful. Dove shampoo define my hair as beautiful hair. dove gives justification to my hair to be alive and healthy and happy. My hairs are smiling and they are in love with Dove.