Dove shampoo is a great product to be used n I liked this product earlier alot but dont know what happened now I dont like this product it is making my hair dry n rough.either I am using wrong type of shampoo or dont know the reason because of many varieties of dove has come in the market.but slowly n steadily I am losing interest in dove shampoo.but still I m using this product becoz of trust becoz I dont able to trust anyo ther hair product till now.