I used Dove shampoo for few times only. Every time I used to shampoo my hair I faced a lots of hair fall and after washing hair feels very soft and smooth when it is wet but after drying hair becomes very dry and unmanagable frizzy. After somedays use I noticed that I was loosing my original hair color my hairs were becoming red. As I need to use shampoo on alternate days so it made my hair very bad. smell of this product good. For some people dove works good but for me its very bad. Not again going back to this product .