Dove Intensive Repair Shampoo is white in colour. It is not a very costly product. It has lots of chemicals including silicon. It lathers well but when I have more oil on my hair. I had used Dove oil care range before and wash quite. I saw no harm in using this shampoo. It smoothes out the hair. The shampoo has a runny consistency. It controls frizz moderately. I am loving this shampoo. The Dove Intensive Shampoo has been my saviour. Its Nourishes the hair.