I am a regular user of dove beauty bar and it is one of the top most selling soap. I have noticed great results, and I am really very impressed with the results. Like me if anyone that had dry skin noticed an improvement to their skin, it had become less dry. The fragnance is very mild and very nice. It really moisturised my skin and leaves it soft and glowing. And I love the way my skin feels after I used dove soap. But only minus point is the bar needs to be bigger. It seems to finish much quicker than other soaps. I would advice every one to use this dove bar .