I have been using Dove for years now. I bought it the very first time due to the packaging to be honest. I use it to clean my face everyday during shower. Its gentle for skin and does not harm much considering the chemicals used. Since its partly cream, my face is rarely dry except for the winters. It actually works. The down side is that it finishes very soon.
As far as the fragrance is concerned, it has a pretty soothing fragrance like that of cream. It moisturizes and leaves a soft skin. Although its expensive, its worth every penny. Being expensive is one of the reasons I use it only for the face and neck part, since its more sensitive that other parts of the body. Buying dove soaps in bulk packages saves a couple of bucks.