The creamy effect of Dove has vanished. Some years back, when the soap was just launched I remember how I would wonder at its creamy impression, which it gave after having a bath with it.
But this seems to be a passe now and Dove appears to be a soap similar like Lux or Pears. It does not leave you with the softy feeling as earlier. The company recently launched another version of the soap for giving a freshness to the users. However with increasing of its product line, it has failed to stick to its mother product, which managed to earn it a good market share few years back.
Although the composition of the Dove cream soap has remained unchanged, yet I believe something has been altered, which has made the soap a normal kind of soap.
I am sure the comapny will battle against this allegation uttering the cliche word- "We have maintained the same standard". Then does this mean that we have grown immuned to the creamy effect and now our skins require more cream. Well this reason sounds to be impossible. Suppose this reason is true, then the comapny should immediately think of launching a extra creamy bar, instead of joining the mad gamut of freshness soaps. After all there is nothing bad to stick to your parent idea and encash upon that!