I just love dove from the day I am using it.It is a milky soap that does not turns red litmus paper blue which shows no presence of alkalinity in dove that makes skin harsh and proves that dove is not like other soaps Dove isn’t a soap, technically. It has a non-soap ingredient developed during World War II to clean the skin of burn victims. Because of that, Dove is pH neutral, one of the fundamental reasons it’s easier on skin: It doesn’t strip away skin oils like soap do. I also like its soft and pure fragrance.This is so, why I love it.