My dog loves it. I have tried many brands too. There are many brands available in the market, its difficult to choose the right food. I did a lot of research this one which fits into my budget and nutritioal food. Others are either too expensive or poor quality not upto the mark. It is best as in all three perspective price, ingredients and quality also as per nutritional value for our pets. They use real chicken and no artificial preservatives. To the new or prospective buyers, I will recommend purchasing this product for your pup, As the health is important for the pup.Drools have many variants too you can choose as per your wish. I feed Drools Focus and my friend told me that Drools Chicken & Egg food is also good.