The movie sets out on a positive note with the Director Harish Shankar establishing the lead character, all the way from Jagannadha Sastry’s childhood influences to his transformation into DJ. OK scenes between the female lead Pooja Hedge ( a fashion designer) and Sastry, a couple of well written double entendres ( Harish’s skill as a writer comes thru here, as he manages to be effective while avoiding to sound vulgar) are included in the first half as it ends with an interesting fight.
Proper usage of commercial elements, such as a near comical introduction for Sastry and stylish and full blown attitude introduction for DJ, result in a convincing and entertaining first half. Songs in the first half ‘Sharanam Bhaje Bhaje…’, ‘Mechuko Mechuko.’ and Gudilo Badilo Madilo Vodilo are just OK. While ‘Sharanam Bhaje Bhaje…’ showed Allu Arjun in some interesting dance moves, it is disappointing to note that the super hit song ‘Gudilo Badilo ….’ did not meet the expectations both in terms of locations and choreography.
There are two songs ‘Box Baddhalu ayipoye.’ , ‘Seeti Maar.’ in the second half with ‘Seeti Maar.’ definitely the best song in the film. The disappointing second half of the movie suffers from the makers idea to end it on a lighter note instead of with a serious climax. An intentional comedy morphs into an irritating one as Allu Arjun and Subbaraju are shown in conversation with their parents’ souls. Clearly the director failed to understand that if told in a convincing manner, the audience would accept a routine/serious action filled climax. Furthering the train wreck of a second half are the lengthy and heavy on bloodshed fights in the middle of nowhere, no doubt a mistaken attempt to appeal to the mass audiences. Any movie lover will agree with the simple fact that, the hero’s heroism elevates in the presence of a strong villain. Royyala Naidu, a rich, ruthless, shrewd businessman, is established as a very strong villain, one who has the power to even dictate the state politics. And yet, instead of cashing on this to further elevate DJ, the director has shown in climax Subaraju talking to his mother’s soul and with his father, a single scene that breaks the movie tempo as the strong villain characterization comes crashing down. A communion with the departed souls – more like a mockery of the audience’s intellect. Performances : True to his trademark, Stylish Star Allu Arjun looked good as DJ. His role as Jagannadha Sastry is good as well. His performance when his family is under threat is the best. Pooja Hedge is super gorgeous, this is a perfect comeback for her. Amazing physique and dance skills should hopefully get her some offers pending the movie’s success. Rao Ramesh is good, especially as Royyala Naidu is shown with similar vibes as his father’s character in Muthyala Muggu. Vennela Kishore, in a stereotype role is OK. Subbaraju and Posani are OK, failed to gather laughs.??????