E-gurucool.com no doubts has made waves of sorts with their promotion and marketing resources but the point remains - What is the value addition?. I have subscribed for their course material for my brother and paid 1600 Rs soon we figured out that it is jus a text book printed on to the site... though the site is nice with decent features.. I am not sure whether we can take the product seriously. It would be better if the guys spend some time and resources on innovating on the product like making it more interactive..and having some physica interaction for the studens especially when they are preparing for the competition exams.
All in all if they have to be accepted by the households... they would need to work on their offering ie only if they are interested in making money otherwise they give good freebies....