I had kind of cracked lip and thought of purchasing a lip balm from nearest beauty store and I got one of Elle 18. The Elle 18 Juicy lip balm is of peach color and it extremely soft and smooth on lip. The shopkeeper showed me almost 6 shades in it. It has SPF 15 and also vitamin E. When you apply it you feel like you have applied a thick oil or Vaseline and the taste is great ?? sorry I have habit of bitting my lips. I applied it for almost 2 days and my lips turned soft and no more cracks on it. I dont apply lipstick now. Just the lip balm is enough. The price of the product is decent.