Fairness do matter.To get a fair look and impressive personality people do a lot of things.From useing skincare prodocts to laser treatement they do all kind of stuff for a glowing skin.Fair and handsome fulfill all their requirement upto the mark.It reduces dark spot and roughness of the skin at the same time it give a fairer look.I personally feel it is most appropriate for oily skin but can be used for all type of skin.The smell and fragrance is so cool and gives freshness all day long.