I think this cream should tell in their subtitle that this cream is only for fair men and non fair men should it at their own risk. What an idiot men are that believe in these kind of untrusted creams. I would have believed it if the company would have claimed with proof that this cream actually works to improve the dark skin. There is no cream in the world I think which can turn the skin colour from dark to white and if it is there then get ready for the side effects. The cream colour is though white smells fragrant in smell and does nothing. My brother is a actual proof of this. So I dont have trust in this kind of any cream.