Etv abhirichi is the telugu channel based on the cooking and tastes of food. I think what’s new idea to telecast this channel. All TV channels are telecasting the cooking programs with different names and also in different countries. There is no need to telecast the same programmes through out the day. They repeate the same programmes continuously. For watching 1 or 2 hours it can be nice to know new things.but watching daily is very boring to see the same programmes. telecasting new curries is good to all but those must be useful to all people. So the channel could not satisfy all the people. It is useful only for housewife’s .