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1.6

Summary

Eureka Forbes Aquaguard Nova Water Purifier
Shaham Khan@Shamzim
Jun 24, 2006 07:44 PM, 3199 Views
Eureka Forbes' Deceitful Sales Tactics

I learnt the hard way - Eureka Forbes believe that making a sale is important, if they have to lie through their teeth while doing it - so be it. To make their lives easier, their target customer are unsuspecting housewives and they only come calling in the afternoons when they know that the suspicious male folk won’t be around with difficult questions


We have had an Aqua Guard since over 15 years - I should say that we were a decently ’old’ customer. Recently Eureka Forbes offered my mother that if we bought two NOVA machines (we were already planning to replace the older one), they will give us free service for life


What they very conveniently failed to mention to my mother was that free service meant ’service charges’ so




  1. We still have to pay for all the charcoal, candle etc




  2. To avail the zero service offer, we will have to get the machine to their premises - they will not make house visits anymore - CAN YOU BELIEVE IT !!! ???




  3. The zero service charge offer is only valid for the second machine and is worth about Rs 135






And the most endearing aspect of the company - their sense of hurt at being told the truth. When I called up the sales manager of the team who abused our trust - the guy had the nerve to insinuate that I must be mistaken - maybe my mother spent 3 whole days hallucinating while various people called her to convince her and to provide more information


What is surprising is - how can they have missed the above three points in the n number of calls they made while the person who came flogging the AMC came up with the same in the order given above within a half minute of the question being put to him ?


The best part is - when I try to give them feedback over the net, their website falls over ... how very convenient & pathetic


Either Eureka Forbes believe their older customers to be mindless morons that they would like to be rid of - and this was a not so subtle hint to us - or Mr Shapoorji Pallonji needs to screen his sales team more carefully


That’s Eureka Forbes for me ... full of willful deceivers. ’Friends for Life’ ? ... They must be delusional ...

(2)
Dear Mr. Shaham, As a part of resolving customer complaints raised through mouthshut, we are currently in the process of clearing backlogs and recently came across your complaint dated June 24, 2006 posted on mouthshut. If any of your queries is persisting, please provide me your address and telephone number and I will ensure that the service executive from the concerned department calls and fixes an appointment with you at your convenience. Thank you for sharing your concern. For any assistance, please feel free to write in. Kind Regards,Rupali ChandaManager – Corporate Communication
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