EUREKA FORBES LTD. IS ONE OF THE FIRST COMPANIES IN INDIA TO FOLLOW THE DIRECT MARKETING ROUTE FOR SELLING ITS VACUUM CLEANERS & WATER PURIFIERS.INFACT THEY MADE USE OF NITISH BHARADWAJ AS A MODEL FOR THEIR ADS. THEIR SALESMEN ARE NEVER TIRED OF KNOCKING THE CUSTOMER’S DOORS ANY NUMBER OF TIMES TO FIX AN APPOINTMENT.THEIR DEMO IS VERY GOOD THOUGH AT TIMES THEIR AGGRESSIVE SELLING CAN BE IRRITATING.THEIR CUSTOMER SERVICE IS REASONABLY GOOD & THEY HAVE SERVICE CONTRACTS.VERY OFTEN THEIR SALES REPS ACT AS CONDUITS FOR THEIR SERVICE REPS WITH RESPECT TO CUSTOMER COMPLAINTS.IT IS ONE OF THE BETTER COMPANIES AMONG CONSUMER DURABLES.