Some reviewers have said that this bulb is as bright as a 23W CFL, was skeptical, but after personally testing it, found it is almost twice as bright as the Eveready 15W CFL. It must be brighter than the stated 700 lm.
Pros
Indeed very bright for a 7W bulb.
Good light diffusion - the diffuser is plastic as in all LED bulbs(not glass as some reviewer mentioned).
Good build quality - the bulb feels heavy in your hand as compared to the cheap LED bulbs which don’t have a proper driver.
Cons
The only con I found is that the Power Factor(PF) stated is 0.5, so the actual power consumption would be around 14 watts, especially if you have the latest digital meter installed.