I decided to pick this up. The packaging is not very attractive.
It is in a twist-up pencil form and thankfully it twists back.
The plastic body is sturdy enough with proper cap which shuts with a click.
The pigmentation is not good and is definitely lighter than Maybelline colossal.
The staying power is average, maximum of 4-5 hours, but if you smudge it a bit and reapply at a certain interval,
Pros
Affordable
Very black
No fragrance
No irritation
Cons
Staying power is bad
Smudges
Availability