The name is very misleading and mismatching with the product. You get instant fairness or freshness after you wash your face with this face wash but your happiness will end very soon. Within no time the fairness effect is gone. What is the use of temporary fairness of few minutes? I don’t understand why’multivitamin’ is added to the name without adding multivitamins. The price of the product is OK but the same repetitive fragrance of all’Fair & Lovely’ products is boring. I suggest don’t waste your valuable time and money by trying this.