I have been using this cream for almost 2 weeks now and I didn’t find any difference because I currently don’t have any pimples nor I have uneven skin tone to find in difference in this regard. In case of fairness ( I am already fair and don’t wish to look white) I would say NO it will not give you permanent fairness in any way, it just brightens the face after applying the cream which all the fairness creams do. It doesn’t moisturise your skin for all dry babies and gives out matte finish. This ayurvedic care cream doesn’t have SPF so before going out in sun you need to apply sunscreen. This cream will suit oily as it won’t break out your skin and won’t make your face oily easily. The part of its claims about being suitable to sensitive skin, Yes is doesn’t break out as I have mentioned but the ayurvedic contents in it ( may) cause certain irritation for some people and as this cream contains parabens ( which I don’t mind but may bother, some) and various other chemicals even after naming it ayurvedic won’t make it work!