Fair and lovely cream is not so good. My mother used to apply it on her face but I observed that the cream is not that much good. It looks like you have applied a layer of white powder on your face. Once I thought may be it is not suitable to mom’s skin , so I used it. But the results were same. It is not absorbed by the skin completely. By just looking my face anyone can tell that I have applied something to my face. If you are regularly using it then it will be ok. But once you stop using it for a period you will observe a wrinkled face. A creme is best if it doesn’t carry any side effect. Although I am not saying that it has side effects but its a kind of net that if u stop using it your skin will no more that charming as it used to be before using it. So I recommend it to use only on the occasion not on daily basis.