Its a good Cream for men but not a too good product. Fair & Lovely Max Fairness Face Wash is good product for Adult men the people aged above 27 or up can use this product. but for younger people less than 27 may harmful for them. Because this cream is to much harsh. it gives brightness for a very little time. after 5 or 10 minute your face looks more dull.company should think to about the quality of this product. it is not good for every aged people. It is not as much as it is showed in advertise.