Fair and lovely is the brand which introduced many products like pimple expert, ayurvedic cream etc among them fair and lovely powder face cream. It is really a excellent product. It whitens our face so much even we cannot believe it. It is applied twice daily as daily face cream. It is so nice product it is my personal experience I am using from 2 months it has given me excellent results. Its fragrance is also nice and its colour is white it also smoothens our face. It is also economical its cost is 240rs for 50g of it we can use it so use it you can also get the best results.