This is absolutely not a fairness cream.Its a cheap cream available in the market, like its price the cream is also cheap.The texture is also very cheap taking more time to absorbed by the skin and leaving white cast on my face.If you need a moisturizer for your face its somewhat better.But also not providing complete hydration to the skin.Its really waste of money guyzz.I used to apply this at night and the next day morning I could see my face became more even tone, brighter.But guyz thats only for a short time effect.After 2 weeks of usage I understood that , they are actually doing nothing to improve my skin tone. Here, they mentioned, its having spf 15 , giving sun protection.But guyz I never feel its providing any protection to my face.After its application I used to go outside and always coming back with a tanned and dull like irritated face.So this is final and I am not going to buy this again.