Fastrack, Kenneth Cole, Armani, Gucci, etc. and many more likewise. We all know that these are the brands which produce personal grooming stuff including textiles, jewellery(imitation or authentic), decorative items, even mobile phone covers, designer USB drives and what not!.
So it is very important to know that these are designer brands and they do their part’The Designing’ indeed very well. No doubt a teenage girl feel compelled to purchase a cute teddy shaped USB drive even if she’s having a heap of them lying on the PC table, and she might end up paying 4 times. But here you should remember the utility instead of design, and the quality of the thing for which you are paying your hard earned money.
’Durability of any hardware product is a must.’
My point is that all of these great brands have a reputation and I do agree that they follow immense quality check of their products. Their quality control is something which our industry should learn.
But most of them outsource their products, like the watches are mostly manufactured in China because of low labour costs, and you can check - Kenneth Cole is an American brand but it’s watches are’made in China’.
They are good but not as long lasting as those made by specific’Watchmakers’ - like Titan, even my maxima is working fine for 8years, Seiko, Citizen etc., because they manufacture their own watch movements and a great help is in the face of the support they provide if your watch needs service.
So looks can be deceiving.